WordPress vs Website Builders: Extensibility & Flexibility
November 9, 2016
WordPress vs Website Builders: Cost
November 23, 2016

E-commerce. Shopping cart with cardboard boxes on laptop. 3d

Website Builders (i.e. Wix, SquareSpace, Weebly, Blogger, and GoDaddy’s Website Builder)
So you want to sell your products online and join the other millions of website owners doing the same?  What will make your store stand out from this crowded sphere?  Read this article to see how eCommerce solutions for WordPress stack up against Website Builders.

Words to Know

Content Management System: software that is used by a website to manage content.  It makes updating website content very simple for people with little to no website experience.
A theme is like the clothes your website wears. Just like clothes, you can easily change the way your website looks simply by switching themes.
WordPress uses the terminology of a “theme”, but Website Builders use “template”.  Both mean the same thing.
Plugins are ways to extend and add to the functionality that already exists in WordPress. The core of WordPress is designed to be lean and lightweight, to maximize flexibility and minimize code bloat. Plugins then offer custom functions and features so that each user can tailor their site to their specific needs.
An SSL certificate allows a website to start a URL with https instead of http.  Adding the “s” on the end is very important to securing the information that is being sent (i.e. credit card numbers) between the user of the website and the server.


wordpresswoocommercebodyhelixThis is actually a really difficult topic to cover because eCommerce solutions cover all the topics we’ve already discussed (ease of use, design and layout, flexibility and extensibility) and ones we have yet to cover (cost, hosting, security, and data portability).  So our goal in this posting is not to robustly discuss everything WordPress can do for your eCommerce store, but rather some general guidelines for functionality that you can achieve when it comes to your online store.  Everything we’ve already discussed regarding WordPress and everything we will discuss is still true of WordPress whether you’re using a plugin to sell products online or not.  You can still find some amazingly beautiful themes for your online store and most of them now come with Woocommerce templates packaged with them.

We have used both Woocommerce and Cart66 for client websites and both work well for small businesses looking to get started with an online store.  They both offer some great features and they both have some extended functionality that allows you to get more specific with how your workflow will go when you get a sale.  They both allow you to pick a payment processor (Paypal, Stripe, Authorize.net) and they both have great support to guide you through how to set up your store.  Both of them also allow you to tailor how they look to your website brand.  You can get very specific about how the store looks and functions which can be very appealing to many website owners looking to distinguish themselves.  The nice part about these plugins for eCommerce is they integrate so well into your current website if you’re running WordPress.  You don’t have to create a completely new website to have a store, it can simply be part of the ethos of your current website.  eCommerce solutions for WordPress also scale nicely with the growth of your store.  You many only be selling 20 products now and have a handful of sales, but in the future when you’re selling hundreds of products and have thousands of sales, WordPress can keep up with you.

wordpresswoocommercebodyhelixstorefrontThe biggest challenge we see to eCommerce plugins for WordPress is that they usually require some help from a web guru in getting them set up.  Once they are set up, store owners can easily add new products and process sales without help.  They aren’t as easy to use as some drag-and-drop solutions out there, but they are also more flexible with their functionality and allow you to do more with your online store.  Furthermore, you often need to purchase and install an SSL certificate so you can securely process credit cards.  This process can be time consuming and difficult.  The cost for these plugins is also reasonable so it’s possible to get a store up and running with a very minimal budget.  We think WordPress is great for stores selling more than 20 products where standing out in a crowd is a must.


ECommerce plugins for WordPress are flexible and easily adapted to a store owner’s needs and design preferences and aren’t very expensive.  However, to maximize these plugins, a website guru is often needed to implement the wishes of the store owner.  Therefore, we give WordPress 7 out of 10 for eCommerce.

wix-adding-productsThe drag-and-drop interface of many Website Builders mean that a store owner can create an online store fairly quickly without any help.  However, with ease of use comes limited functionality so the level of sophistication of your online store could suffer.  It’s important to know the functionality of the store for the Website Builder you would like to use because once you get your store set up, you can’t easily move it elsewhere.  Once you start getting sales, it becomes even more difficult to move all that data over to another platform in the future.  If your online store grows exponentially, you may be stuck using a platform that isn’t growing with your needs.

However, Website Builders are a one-stop shop that gives you all the tools you need to get your store up by yourself.  If you’re adventurous and want the power of selling in your hands and if you’re selling 20 products or less, Website Builders may be a great option for you.  If you are looking to sell a lot of products and have a large store and you don’t mind paying more money for high-end features, you may also look into Shopify or BigCommerce.


While Website Builders such as Wix, SquareSpace, Weebly, Blogger, and GoDaddy’s Website Builder have a great drag-and-drop interface that makes creating an online store a breeze, the functionality and future growth of the online store could be negatively impacted due to a limited feature set.  For these reasons, we give Website Builders a 6 out of 10 for eCommerce.


Comments are closed.


  • Gary L.
    D3 Website Solutions came as qualified referral from trusted tech provider, Carolinas NetCare. Previously, we were a loyal, 15 year client of another provider. Service subsequently declined with the provider eventually failing. Laura took on our renovation project with undivided attention. She is always very patient in understanding our needs. Her guidance & insight is invaluable in building our site to best reflect our business. We greatly appreciate the excellent service & tremendous value we received.
    Gary L.
    Owner - Lark Golf
  • Dr. Steve W.
    We sought out the expertise of Laura and D3 solutions based on the recommendations of trusted colleagues and the need for a web developer who could understand our unique needs. Laura’s reputation is well earned as she was able to deliver a truly incredible product that exceeded all of our expectations. Her communication was timely and through a balanced combination of expertise and creativity, she was able to transform rough sketches and basic ideas into a captivating website that now serves as the centerpiece of our mission and work. Laura was patient with our questions and sensitive to our concerns. In every possible way, D3 Solutions demonstrated the highest level of customer service. In the end it became increasingly clear that for Laura and D3 Solutions, the people they serve are far more than clients, they are partners.
  • Chuck J.
    D3 Solutions is my go-to company for web development and website hosting. They provide solutions I can feel confident in, stable and secure servers and responsive customer service, all at a price I find very competitive. I could not do what I do without a partner like D3 Solutions.
    Chuck J.
    Chuck Jones Direct
  • John R.
    We reached out to Laura at D3 Solutions after our website had a security breach. She was extremely responsive and had the issue cleared up right away!
    John R.
    Classy Career Girl
  • Dave S.
    It has been a true joy working with Laura! She was involved from the initial thoughts and concepts of what we wanted in a website to then seeing our vision fully realized in a very professional and attractive site. Laura helped us work through ideas, and offered expertise in how to best implement them in a manner that made sense and was best utilized by our target audience. We are thankful that the relationship is ongoing with advice and troubleshooting being just a phone call or email away. I highly recommend you consider Laura for your website design and development!
    Dave S.
    Mentoring Timothy
  • Paul D.
    A couple of years ago I hired a company to rebuild my website, and when the process stalled out, Laura came in and salvaged what could have been a disaster. Since that time she has worked to maintain my website and has proven to be highly skillful in what she does, responsive, and ethical. I would recommend her without any hesitation.
    Paul D.
    EcoGreen Landscaping
  • Debbie P.
    Laura is a fantastic web developer! She’s developed three websites for me and it’s unbelievable how quickly she can get a project done! She’s decisive and thorough, but also creative and understands the whole process and how everything fits together. One of the things I appreciate most about working with Laura is that she’s very dependable and responds to emails within the hour. Her training videos explain things clearly and easily, even to a novice like myself. Thinking of creating a website? You can’t find anyone better than Laura.
    Debbie P.
    Rome with Purpose